Corgi Toys 'Quake-Up' Cereal Box

Notes

Another first for QDT!
This is another rare find from this collector.

“In 1975, Quaker Oats introduced a new cereal aimed at children called ‘Quake Up’. As part of the marketing of the cereal, they offered to give away a free Corgi ‘Tarzan’ Land Rover model to anyone who sent a stamped addressed envelope to a PO Box in Lancashire. The model itself was the basic metallic green whizzwheels 438 Land Rover with zebra stripes (from the Daktari & Longleat models), but no canopy, spare wheel, tow bar, bonnet spike or box. The models were purchased in bulk by Quaker from Corgi and simply returned in the envelope to the applicants. If the envelope was too small, the packers would cut it up and paste it to a simple mail away box. The cereal was not popular and the offer was quickly withdrawn. A year later, Corgi released an ‘official’ Tarzan Land Rover in Gift St 36B using the new, larger 1/36 casting plus figures, animals, and a scenic panorama.

This is the only example of the original cereal box we have seen from this promotion. The cereal box shows clearly the eye-catching promotion and includes an image of the Landrover along with the Corgi logo and details.
Reverse:

A little of the unavoidable wear at top and bottom, where the cereal box was opened out.
Rare to come to the market place.
We are not aware of any others that have come to light and if you have the Corgi Landrover from this promotion that was sent out in the plain mail-away box, this would be a wonderful addition!